Pitched up–The first thing most average human beings outside of the industry would probably think "pitched up" means that the audio will automatically sound like Alvin & The Chipmunks... But that of course isn't the case. In the broadcast industry, "pitching up" the audio is a slight pitch tweak up to help the music being broadcast sound a little bit "brighter", at least this is how I've understood it... But of course, every station does this differently, if they even pitch up audio at all. The unwritten rule when it comes to pitching seems to be only use 1 to 2 percent. 1 to 2 percent probably isn't noticeable to the average human, but it does give the audio a slightly "brighter" sound when you compare it to another station that doesn't use pitch. If I remember correctly, iHeart for example pitches there CHR & Country stations up 1.5%... Something I didn't notice until it was pointed out to me, and then after comparin...
A place I can blog about what’s going on in the broadcast industry, and how I feel about it.